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LinkedIn Just Admitted a Lot of Its Comments Are Bots. Here's Why That Matters.
LinkedIn quietly made a pretty significant change to how comments get ranked, and we think it deserves more attention than it's gotten. Replies now get surfaced based on relevance to the individual viewer instead of just posting in chronological order. Buried in the reasoning behind the update was a number that stopped us: LinkedIn found that 30% of comments posted between April and June were entirely AI-generated.

Marketing Marvel
Sep 182 min read


Why Nobody Trusts What They Read Online Anymore (And What To Do About It)
We've noticed we don't click the AI summary at the top of search results anymore. We just scroll past it to find an actual source. Turns out that's not a personal quirk, it's basically the norm now.

Marketing Marvel
Sep 162 min read


The Jobs AI Is Actually Creating (Not Just Cutting)
A business can be cutting a support function while simultaneously scrambling to hire for a role that didn't exist eighteen months ago. That's not a contradiction. That's just what a fast transition looks like from the inside.

Marketing Marvel
Sep 152 min read


POW Takes the Field: A Texas Rangers Ballpark Team Tour with a Surprise MVP
Culture is what happens when 30 team members show up somewhere outside the office, step onto a Major League field, start tossing a ball around, and suddenly realize one of their coworkers has been hiding a cannon for an arm.

Marketing Marvel
Apr 233 min read


The Difference Between Being Busy and Being Effective
Most people are busy. They wake up early. Their calendars are full. Their phones don’t stop buzzing. They move all day and collapse at night feeling exhausted, yet somehow stuck. Effectiveness is different. Being busy feels productive. Being effective actually is. There's a difference between being busy versus being effective.

Christine Joo
Feb 172 min read
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