LinkedIn quietly made a pretty significant change to how comments get ranked, and we think it deserves more attention than it's gotten. Replies now get surfaced based on relevance to the individual viewer instead of just posting in chronological order. Buried in the reasoning behind the update was a number that stopped us: LinkedIn found that 30% of comments posted between April and June were entirely AI-generated.

Most people are busy. They wake up early. Their calendars are full. Their phones don’t stop buzzing. They move all day and collapse at night feeling exhausted, yet somehow stuck. Effectiveness is different. Being busy feels productive. Being effective actually is. There's a difference between being busy versus being effective.