When we started building POW's comic universe, the whole idea was "everyday superheroes," normal people doing exceptional work, drawn like they belonged in an actual comic. We didn't have a budget for a full-time illustrator to hand-draw every panel of every series, and honestly, the appeal was never really about production value in the first place. It was closer to the impulse behind ElfYourself back in the day, that same "let's see what this looks like" energy.

Most people are busy. They wake up early. Their calendars are full. Their phones don’t stop buzzing. They move all day and collapse at night feeling exhausted, yet somehow stuck. Effectiveness is different. Being busy feels productive. Being effective actually is. There's a difference between being busy versus being effective.