LinkedIn quietly made a pretty significant change to how comments get ranked, and we think it deserves more attention than it's gotten. Replies now get surfaced based on relevance to the individual viewer instead of just posting in chronological order. Buried in the reasoning behind the update was a number that stopped us: LinkedIn found that 30% of comments posted between April and June were entirely AI-generated.

We've noticed we don't click the AI summary at the top of search results anymore. We just scroll past it to find an actual source. Turns out that's not a personal quirk, it's basically the norm now.

<p>Revenue growth rarely comes from louder promotion alone. It comes from relevance, timing, and discipline. Businesses that consistently outperform their